关于食品检验方法规范性的探讨

食品检验方法的规范性建设与完善是提高食品检验结果准确性、提高检验方式通用性的关键。其能够有效避免不同检验机构进行检验时由于对检验方式理解不同造成的结果差异。本文就食品检验方法规范性现状、完善等问题进行了简要论述。     

浅谈民营企业对监理公司管理模式的探讨

现阶段很多监理公司的发展陷入瓶颈甚至走进了死胡同,而业主对监理公司的管理失也逐渐失望,甚至质疑监理制度的必要性。一些监理公司不仅没有发挥应有的作用,甚至还变成了鸡肋,监理公司自身管理有待提高是其中一方面,业主加强对监理公司管理的技巧也很必要,寻求一套合适的管理模式对业主来说也至关重要。     

市政排水管道施工质量管理的探讨

为了确保市政排水管道的施工质量,就要从市政排水管道施工各个工作过程着手,采取相应的质量管理措施。本文对市政排水管道施工的质量管理进行探讨。为确保市政排水管道的施工质量提供借鉴。     

浅析中国热带农业科学院试验场发展的思路

建设社会主义新农村是我国的一项重大决策,对于全面建设小康社会,推动构建和谐社会有着重要的促进作用。本文围绕中国热带农业科学院试验场的社会主义新农场建设这一问题,通过对试验场发展的历史和现状特别是其存在的内部因素和外部因素等方面进行具体分析,在借鉴他人成功经验的基础上,并结合试验场的实际情况和未来发展目标,初步研究提出了试验场的发展对策。     

Strategic marketing concepts and models

In this second of two articles on strategic marketing planning the author describes the techniques that have been developed to aid analysis of marketing information. Analytical frameworks such as the product life‐cycle, the growth‐share matrix, the Business Assessment Array and the Directional Policy Matrix are discussed and the benefits and pitfalls associated with strategic planning frameworks are considered by the author.     

略论网络社区营销的实施策略

网络社区的蓬勃发展推动了网络社区营销的深入开展。网络社区营销活动具有精准性、互动性、成长性、软性营销的特点。企业可以借助网络社区开展市场调查,传播促销信息,实施活动营销,塑造品牌形象。网络社区营销还可以帮助企业强化危机管控,管理公共关系。     

Trust Promoting Seals in Electronic Markets

Abstract

In order to promote web sales, companies conducting electronic commerce are constantly seeking viable and efficient ways to increase web traffic. One approach is to build consumers' trust, and ultimately to increase web sales. Many business-to-consumer online merchants follow this approach and display trust-promoting seals on their websites. However, whether these seals really fulfill the tasks they have promised has remained unexplored. This study empirically examines the influence of trust-promoting seals on consumers' online purchasing decisions. The results show that the trust-promoting seals are generally effective in promoting web sales, and some seals enhance promotion better than others.     

How Safe Are the Harbors?

Abstract

With the growth of e-commerce has come the need for businesses to provide protection of personal, private data collected from internet users and consumers. The United States has favored a policy of industry self-regulation, while the European Union (EU) has responded to its consumer demands for privacy protection regulations and enforcement. Faced with the critical need for a middle ground, the US has proposed “Safe Harbor Privacy Principles” as a means of compromise with the EU. This article explores the market context of the Safe Harbor Principles, the European reaction, and the probable impact on businesses.     

网上商品热销的影响因素探析——基于分位数回归的实证研究

本研究从网上销售的影响因素出发,采用搜索程序获取了淘宝网的4059个货架1周的销售数据,通过分位数回归方法对不同热门程度产品的价格、信誉、保障标记以及口碑的需求弹性进行了实证分析。研究结果表明,随着产品热门程度的提高,信誉的需求弹性不断增强,而价格、保障标记以及口碑的需求弹性却不断减弱。由此表明,产品的价格降低,保障标记级别和口碑的提升都能使销售趋于分散,而提高商家的信誉却能加速销售向热门产品集中,使得"热门更热"。     

最大一天洪量与最大24小时洪量之若干问题探讨

结合工程实际对最大一天洪量与最大24小时洪量的主要影响因素进行了分析探讨,论证了工程设计洪水计算过程中计算数值的合理优化问题为日后类似工程积累资料。